UnidosUS Launches Cellular Tour to Assist Esperanza Hope for All Marketing campaign


The mobile tour will involve Latino communities in all areas via local partners Houston;; Dallas / Fort Worth;; the Rio Grande Valley; El Paso, Texas;; Phoenix;; Yuma, Arizona// Coachella Valley, CA; and Fresno/.Stockton, California. Locations include Hispanic grocery stores, malls, grocery banks, flea markets, and current and past Melrose Family Fashions locations.

For his first weekend from this Friday, that is Houston The tour departs from Melrose, 13347 I-10 East Freeway, No. 9C Saturday and Sunday from 11 a.m. to 7 p.m. it moves to Sunny Flea Market, 8705 Airline Drive from 8 a.m. to 5 p.m.

A recent poll conducted by UnidosUS in collaboration with Univision News found that 22 percent of registered Latino voters are still unsure about the vaccine and would like to wait a while before receiving it. 28 percent say they have no idea how to register or they tried and failed. The mobile tour is one way that UnidosUS is helping to fill the information gap, building trust in COVID-19 vaccines, and ensuring that the Hispanic community is fairly involved in vaccine distribution efforts across the country.

The mobile tour is part of the institute-wide Esperanza Hope for All campaign to mitigate the health, economic, and educational effects of the coronavirus pandemic on Latinos. The campaign builds on the organization’s national advocacy and public health response to the 2020 pandemic and will have a focus on promoting vaccine equity.

“Latinos are more likely to be hospitalized or worse to die of COVID-19 as they are exposed to higher levels of exposure to the virus due to their overrepresentation as key workers. So it is imperative that we have confidence in its safety and effectiveness of COVID-19 promoting vaccines and combating misinformation and disinformation about vaccines. To do this, we need to reach out to Latinos they live in and ensure information is provided by people they trust in an environment they are in that they feel good about. In this way we are helping our community and our country recover, “said UnidosUS President and CEO Janet Murguía.

UnidosUS will rely on its affiliate network to provide culturally engaging education and public relations through training local trusted messengers. Informing through bilingual communication; Provision of resources for local COVID-safe outreach and vaccination events as well as involvement of local providers and community partners. Efforts include improving equitable access to vaccines through partner health centers. In this initial phase, UnidosUS is more than ready $ 2 million in grants to 35 Latino-based organizations, including our network of Federally Qualified Health Centers (FQHCs).

UnidosUS is a national partner of the COVID-19 Vaccine Education Initiative of the COVID Collaborative and Ad Council and helps develop and disseminate culturally relevant content for the Latino community.

Esperanza Hope for All’s extensive vaccine equity efforts are supported by funding a collaborative agreement between the U.S. Department of Health (HHS), the CDC and UnidosUS, and between the HHS Office of Minority Health and Morehouse School of Medicine National COVID-19 Resiliency Network, the Rockefeller Foundation, the Walmart Foundation, and the Pfizer Foundation *. In addition, generous contributions in kind from Charter Communications, Comcast NBCUniversal and Telemundo, and Google.

* The Pfizer Foundation is a not-for-profit organization founded by Pfizer Inc. It is a separate legal entity from Pfizer Inc. with specific legal restrictions.

UnidosUS, formerly known as NCLR (National Council of La Raza), is the country’s largest Hispanic civil rights and advocacy group. Through a unique combination of expert research, advocacy, programs, and an affiliate network of nearly 300 community-based organizations The United States and Puerto RicoAt the same time, UnidosUS challenges the social, economic and political barriers that affect Latinos on a national and local level. For more than 50 years, UnidosUS has united communities and different groups who work together to find common ground and share the desire to strengthen our country. You can find more information about UnidosUS at www.unidosus.org or follow us on Facebook, Instagram and Twitter.

Gabriela Gomez
[email protected]


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